Jon is author of CITIZENS: Why the Key to Fixing Everything is All of Us, and co-founder of New Citizen Project, a book and company that work to shift the dominant story of the individual in society from Consumer to Citizen. Among other plaudits, CITIZENS was listed by McKinsey as one of its Top 5 Recommended Books in its Summer Reading Guide 2022, described as "an underground hit" in the Financial Times, and selected by the World Economic Forum for its CEO Book Club. Jon began his career with a decade in the advertising industry, winning the prestigious Big Creative Idea of the Year, before making a dramatic change. Driven by a deep need to understand the impact on society of 3,000 commercial messages a day, he gathered three Masters degrees, exploring Consumerism and its alternatives from every angle. In 2014, he co-founded the New Citizen Project to bring the resulting ideas into contact with reality.